El Watt
Modernizing an electrical services provider's online presence.
El Watt, a Stockholm-based electrical services provider, required a modern and user-friendly website to better align with their commitment to sustainability, innovation, and customer-centricity. The project involved a complete redesign of their online platform, focusing on usability, aesthetics, and performance optimization.
El Watt’s outdated website struggled to represent their professionalism and expertise in the competitive electrical services industry. The cluttered interface and poor navigation hindered user engagement, making it difficult for homeowners, contractors, and commercial clients to explore services or make inquiries. The challenge was to design a modern, intuitive platform that aligned with their values of trust, safety, and sustainability, while ensuring accessibility across all devices.
The design approach for El Watt centered on clarity, professionalism, and usability. The goal was to create a clean and modern interface that immediately conveyed trust and expertise. By using a balanced color palette, clear typography, and subtle animations, the website offered a polished yet approachable user experience. The mobile-first approach ensured accessibility for all users, while maintaining performance and scalability. Every design choice reinforced El Watt’s commitment to innovation and customer-centric service.
Challenge
El Watt’s original website was outdated and failed to convey their expertise and professionalism. The cluttered design and lack of intuitive navigation made it difficult for users to explore their services or contact the team. Stakeholders required a solution that combined a modern design aesthetic with seamless functionality, ensuring accessibility across devices.
Process and Solution
The redesign process began with in-depth research into the needs of El Watt’s target audience, including homeowners, contractors, and commercial clients. The focus was on creating a seamless, user-friendly experience while maintaining a visually appealing and professional design. Key steps included:
- User Experience: Simplified navigation and reorganized content to make services more accessible.
- Visual Design: Developed a clean, modern layout with a balanced color palette and clear typography to reflect trust and professionalism.
- Performance Optimization: Improved loading speeds and adopted a mobile-first approach to ensure seamless performance across all devices.
- Interactive Features: Incorporated subtle animations using GSAP for a polished and engaging user experience.
The website was built using Next.js for optimal performance and scalability, while content management was streamlined with a headless CMS for easy updates.
Results and Impact
The redesigned El Watt website delivered exceptional results:
- User engagement increased by 30% within the first month of launch, reflecting improved usability and navigation.
- Service inquiries grew by 25%, driven by a streamlined experience and clear calls to action.
- The website received positive feedback from users, praising its professional design, intuitive structure, and fast performance.
El Watt now has a modern, user-friendly digital presence that reflects their values of trust, safety, sustainability, and innovation. The platform effectively communicates their expertise, reinforcing their reputation as a forward-thinking provider in the electrical services industry.
Impact
- +30%Increase in user engagement.
- +25%Growth in service inquiries.
- +80%Performance score on Google Lighthouse.